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In fact it has become much easier for me to understand what my organisation expects from me. This programme has given me lots of confidence in understanding the growth management. Have learnt to analyze a company’s growth decisions better by understanding the importance of environmental factors, organizational factors, and people factor. Hence, the first step in the business unit strategic-planning process deals with defining business mission. A concentric diversification strategy lets a firm add similar products to an already established business. In organizations, there exist three levels of strategy namely corporate level, business level, and functional level.

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Business News, Strategy, Finance and Corporate Insight.

Posted: Wed, 03 May 2023 09:42:09 GMT [source]

Strategy implementation is the process of turning plans into action to reach a desired outcome. Diversification strategies help to increase flexibility and maintain a profit during sluggish economic periods. Instead, innovations arise out of environments and procedures that are deliberately designed to facilitate their development. The most innovative businesses understand that big, new ideas don’t just happen.

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This strategy facilitates the corporate’s growth by focusing on new markets or market segments. For example, Nike enters new markets in Africa and the Middle East to increase its shoe gross sales revenues. However, the saturation of Nike stores and retailers around the world implies that this intensive technique has solely a supporting position within the company’s progress. In this case, Apple’s intensive development strategies support the ability to keep up a powerful position in the global market.

Read about the Porter’s Generic and Intensive strategies that Hyundai Motors has employed to achieve global growth and market expansion. To identify opportunities for improvement, substantiated with information on the way these improvements help achieve the project goals. For example, a company in automotive repair parts may enter the toy production industry. Little, if any, the concern is given to achieving marketing or production synergy with conglomerate diversification. It includes a set of policies or behaviors geared toward achieving future organizational growth. The functional-level strategies aim to deal with the question of how do we support the business-level strategy.

The usual intensive growth strategy, Marketing, Product, Technology and Operations silos are broken down and a cross functional and holistic approach is taken to move the needle on one very carefully chosen “SINGLE GROWTH METRIC”. Hemant Bhatia is a “Growth Hacker” based in Mumbai, India but providing Integrative Growth Strategy across Geographies & various sectors including Education, Finance, Manufacturing, Trading, Information Technology etc.. If you are looking for Most EFFECTIVE Growth Strategy then your search ends here because he is on a mission to make Growth Strategy accessible to everyone within your budget at any Geography.

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‘We have survived!’: China’s Huawei goes local in response to US ….

Posted: Wed, 03 May 2023 01:30:29 GMT [source]

Diversification is the fourth intensive growth strategy of the Ansoff matrix. The diversification strategy is further divided into related diversification and unrelated diversification. Hence, a business ought to give particular consideration to conducts it, since this strategy is necessary for the evaluation work on the supposed market and the present companies inside this market. The quantity of danger concerned with each of the four kinds of Ansoff’s strategies will increase from market penetration to market improvement, to manufacturing improvement, to diversification. Because the each market and product growth contain with one side of latest developments, modifications, and innovation.

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To implement the chosen solutions and make sure these are engrained in the organizational process. Define goals for improvement and ensure there is a proper system for measurements in place. To define the defect and collect baseline information regarding the performance of the product or process.

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Global Contactless Smart Card Market Report 2023: Growing Demand for Contactless Payments Bolsters Sector.

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Tesla’s mission is to accelerate the world’s transition to sustainable energy. Founded in 2003, Tesla has broken new barriers in developing high-performance automobiles that the world’s best and highest-selling pure electric vehicles with long-range and absolutely no tailpipe emissions. Besides, with the launch of the Gigafactory and the acquisition of SolarCity, Tesla now offers a full suite of energy products that incorporates solar, storage, and grid services. As the world’s only fully integrated sustainable energy company, Tesla is at the vanguard of the world’s inevitable shift towards a sustainable energy platform.

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“Transforming people & shaping them with the utmost of business acumen with strong industry learn….. Hence, the function which states the determinants of the quality to be either maximized or minimized is called an objective and criterion function. An objective function that states the determinants of the quantity to be either maximized or minimized is called a criterion function. Hence, the correct set of options in defining the process of ‘Six Sigma’ in strategic implementation is to Define, Measure, Analyse, Improve, and Establish.

  • Apple Inc. uses market penetration as its second most vital intensive technique for progress.
  • It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service.
  • Hence, the correct set of options in defining the process of ‘Six Sigma’ in strategic implementation is to Define, Measure, Analyse, Improve, and Establish.

If you have a certain metric you want to grow considerably, marketing growth strategy is a method you should always use to achieve that. Tesla survived the exponential crisis unscratched that shook the whole world. But somehow, the lockdown and global economic backlash have pushed Tesla’s plan for the future. Tesla reported its worst-ever quarter for solar installations but the huge growth in its battery business. CEO Elon Musk nevertheless predicted the energy business will one day rival its car division in scale.

Running a business means that you have to take care of taxes, sales, marketing, inventory management, financial planning, supply chain management, etc. The basic step to grow your business is by generating and then maintaining the new client base. When you are in a strategic planning phase of the business, focus on long-term goals instead of the short-term ones. They will help you look at the market and the customers in a better way and will build a strong foundation for your business.

Tesla CEO Elon Musk in August 2020 announced that the company will focus on new product development and product scaling and not Formula E racing. The company’s initial product was the Tesla Roadster, a high-performance sports electric vehicle. However, the long-termplan is to create a wide range of models, including affordably priced family cars. This is because Tesla’s primary goal is to help accelerate the transition from a mine-and-burn hydrocarbon economy towards a solar-electric one. Tesla Roadster was designed to beat a gasoline sports car like a Porsche or Ferrari.

Main reasons behind the worldwide presence are- affordable prices, strong brand name and flavor. However, a company is already entered in most of the markets all over the world; market development now only acts as a supporting strategy and has secondary importance. The Anti-trust and Competitive Issues in B2B Trading Exchanges Covisint Inc’s strategic objective of applying this strategy is to expand the value chain so that it could support the distribution network growth. Anti-trust and Competitive Issues in B2B Trading Exchanges Covisint Inc’s ability to minimize the costs and attain the cost leadership position allows the organization to apply this intensive growth strategy successfully. The cost minimization supports the additional investment made by the Anti-trust and Competitive Issues in B2B Trading Exchanges Covisint Inc to enter in new consumer markets.

What Is Strategic Integration Growth Strategy?

With a excessive rate of innovation and emphasis on excellence in product design, the enterprise succeeds even with its relatively excessive selling prices. This profitable positioning signifies Apple’s effectiveness in using its generic strategy for competitive advantage, and intensive strategies for enterprise growth. Market penetration and market development have decrease priority on this expertise enterprise. To be successful in the business world today, you need good planning, strategy, and organization skills. In the beginning, at every step, you face unidentified challenges in front of you. There is no secret formula for overnight success, as every big business has a starting point, from a small entity, with days and nights of hard work, and with the help of the whole organization.

New forms and modes of coordination of work, processes and practices are needed to be designed and managed. This programme is aimed at addressing such concerns so that managers can make more deliberated choices around options of growth. Using the company’s aggressive advantages, market growth involves selling current products in new markets. This program has helped me immensely as to how to navigate in ambiguity and what could be options for bringing in organizational growth, sustained competitive advantages and optimization of value chain. Overall I am highly satisfied and my trust in IIM C pedagogy has gone up to newer heights. The inputs in this programme have been designed with a strategy eye, and a ‘general management’ focus.

Also, Apple Inc.’s operations management can optimize the effectiveness of these growth strategies and the broad differentiation generic strategy for competitive advantage. Apple Inc. uses market penetration as its second most vital intensive technique for progress. Market penetration entails gaining a larger share of the present market by selling more of the corporate’s present products. For instance, Apple applies this progress technique by promoting more iPhones and iPads to its current markets in North America. Also, the corporate achieves extra sales by adding more licensed sellers to boost aggressive advantages in its current markets. Through its varied product models of shopper electronics and other goods and services, the company fulfills this strategic requirement.

Related diversification is when a company stays within a familiar market or extends its product offerings while keeping common similarities. The Ansoff Matrix often called the Product/Market Expansion Grid, is a two-by-two framework used by management teams and the analyst community to help plan and evaluate growth initiatives. Within a short time of 4 weeks, you will get strategic as well as operational insights into all aspects of business. By Anti-trust and Competitive Issues in B2B Trading Exchanges Covisint Inc to accomplish the growth objectives.

If your company is a startup or mid-sized company, you, as an entrepreneur, will always look for growing the business as well as elevate the profit percentage and sales for the product. So, each company has to follow specific strategies and techniques to execute this growth in all realms. Various entities are directly related to the strategy and techniques opted by the company’s entrepreneur or owner or co-founders. Some of the most common entities that need to tuck are government policies and regulations, market competitors, and the venture’s financial strengths. This chapter will learn about some of the standard growth strategies that play a significant role in small-scale business. The knowledge I gained through this programme is certainly going to help me to elevate/grow myself to the next level and encourage me to ask difficult questions to clarify any doubt around growth strategies.


Overall experience about this course is excellent and I am confident that it will help me for my future career assignments . I sincerely convey my gratitude to the professors and IIM Calcutta for providing such platform and course . The intensive growth strategy focused on increasing sales in various ways to increase the company’s revenue.

The functional level strategy also called operational level strategy is developed to run effectively the day-to-day activities of the organization. Corporate level strategy is the uppermost level of strategy made by top-level management which sets the overall direction of the organization. Strategy can be defined as the effective path to achieving organizational goals and objectives in the best possible way. Craft your business growth with the valuable insights given by our expert faculty members Ms. Suhasini Kirloskar & Mr. Aman Zaidi who have experience in growing business ventures across sectors.

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